Because I’ve lived every version of this story — the grind, the growth, the burnout, and the rebuilding.

I am one of the 2% of Latinas who has built a million-dollar business, and I’ve spent over a decade leading creative companies, co-owning a bookstore collective, and building entrepreneurial ecosystems that center women, queer, and BIPOC communities.

I built my first business from a market booth and grew it into a movement that has generated millions in economic impact for marginalized entrepreneurs.

I’ve built a 65,000+ person online community, earned national recognition, and was named Austin’s 2022 Entrepreneur of the Year — with two City Proclamations honoring my cultural and economic impact.

My work has led me into partnerships and collaborations with: Square, Mastercard, the Downtown Austin Alliance, Waterloo Greenway, the City of Austin, and many more organizations who trust my vision, leadership, and ability to deliver meaningful results.